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Philippine home appliances provides
largest selection of world class quality products about
philippine home appliances.
What a lovely surprise to come home today and have a phone
message that somebody was trying to send me flowers. While I
waited for dishwasher, dryer, cebu, palawan and paranaque,
tarlac, microwave with microwave ovens, refrigerators,
whirlpool, them to bring them, I wracked my brain trying to
figure out who they might be from. The last time anybody sent me
flowers was 12 years ago! I was so excited to win, and the
dishwasher, dryer, cebu, palawan and paranaque, tarlac,
microwave with microwave ovens, refrigerators, philippines home appliances whirlpool,
flowers are absolutely philippines home appliances gorgeous.
Televisions, components, MP3 players, VCDs, cable, and more!
Main office is in San Pablo City with several branches in the
Southern Tagalog region. Allied appliances envisions itself as
the leading appliance dealer in the Philippines by its committed
service to the consumers.
is the sole distributor of Whirlpool home appliances in the
Philippines, providing you with the service expertise and an
extensive spare parts center for the repair and maintenance of
your Whirlpool appliance
We offer the best quality of cutleries, kitchenwares, assorted
knives, scissors, manicure and pedicure instruments and many,
many more products.
Get instant hot water for the whole bathroom in about 3 seconds.
Installs under the lavatory and supplies hot water to the shower
and bathtub
products are designed for people who demand the best in their
appliances. From our wide range of kitchen products to our
laundry system, La appliances are designed for the extreme
demands of household use and meticulously engineered with rugged
and lasting construction
One of the leading manufacturers and suppliers of quality
aluminum kitchen wares. Our brand is Universal kitchen wares
made from aluminum or cast-iron. Steamers, kettles, casseroles,
frying pans and basins are only a few of our best-selling
kitchen wares
Engaged in the manufacturing of gas burners, stove frames,
grills and other accessories plus other home products. he
company is the only surviving gas stove burner manufacturer
existing in the Philippines
holding company with business interests in broadband cable and
satellite services, marketing and distribution, electronics and
after-sales services, information technology, and industrial
real estate development.
Great selection of American classic collectables, Cool neon
clocks and many other unique home decorations. Kahit American
site kami, don't worry, marunong din mag-Tagalog!
Better service! Easy payment terms! Just slogans spouted by an
oily salesman at some discount outlet? Yes -- and no. True, the
smooth-talking motormouth from your neighborhood appliance store
probably makes such claims regularly. The difference is, at
least in the Philippines, they may be true. The nation's entire
home-appliance industry seems bitten these days by the same
desire to make the customer king.
Rising disposable income, the growth of the middle class and a
relatively low penetration rate for appliances are making the
Philippines a hot market for consumer durables. Since the end of
the power crisis and the advent of power-industry deregulation
in 1994, demand for home appliances has been rising 30% a year,
according to a Samsung Manila official, Jun Colina. Last year,
VCR sales were up 43%, color televisions 37%, refrigerators 24%
and washing machines 15%.
Numbers like that grab the attention of big-time appliance
makers. Indeed, most of the major ones have descended on the
Philippines and are now embroiled in an all-out price war.
Korean giant Samsung is offering its entire line on a two-year
installment basis at zero interest -- an effective discount of
20% based on current financing costs. Rival LG Electronics,
maker of Goldstar-brand products, has matched the deal, as have
Japan's Sony and Sharp. When Samsung recently offered a 21-inch
TV for $608 -- nothing exceptional -- LG responded with a
25-inch model costing slightly less. Not to be outdone, Sharp
began giving free with television purchases a $152 subwoofer
speaker -- the kind that promises theater-like sound (ads
trumpet: "for maximum entertainment value!").
LG Electronics has been perhaps the most aggressive player in
this battle for buyers. The company did not enter the Philippine
market until 1989, but it is the fastest-growing appliance maker
locally and aims to be No. 1 in sales by 1999. To that end, LG
slashed prices by as much as 70% in December on all major
products.
But the company does not want to be simply the cheap-appliance
king in the Philippines. Last week, it embarked on a
market-repositioning campaign. The Goldstar brand will now take
after the company name and be known as "LG" -- the company was
once known as "Lucky Goldstar" -- "to emphasize our quality
image," explains Ham Jae Gyung, general manager of LG Collins
Electronics Philippines, which is a joint venture between the
Korean chaebol and the family of retail tycoon Samie Lim. Under
Goldstar, says Ham, "our products were perceived as cheap but
good-quality. As LG, we hope to be seen as a premium brand." He
adds: "'Cheap but good-quality' is fine for market share, but a
premium brand is good for the bottom line."
LG recently held a three-week-long exhibition in Manila's Makati
business district to show off its state-of-the-art products.
Included: a palmtop computer (touted as the smallest
Windows-based PC), a DVD player and a personal digital assistant
that is phone, fax, modem, pager and electronic organizer all in
one.
Of course, in an emerging market like the Philippines, the
profits are not in cutting-edge computers (not yet) but in
lower-tech airconditioners -- a fact that has not escaped LG.
The Carrier and Condura brands from local firm Concepcion
Industries still dominate with more than 35% of the room
airconditioner market. But Korean and Japanese brands are
gaining, and LG for one expects to double its market share to 6%
this year. It has introduced units priced 15% below the leaders.
Its 3/4-hp airconditioner will be priced at less than 10,000
pesos ($380).
Raul Concepcion, chairman of Concepcion Industries, is unfazed.
"In the long run, the consumer will find out that it is better
to stick with the leading brand," he says. "We have 35 years
experience, maintain a seven-year parts inventory and have a
service network that is unparalleled."
But if Concepcion is thinking long-term, so is LG. The latter is
planning a $38-million production plant south of Manila. Owned
60% by Lim's group and 40% by LG, the factory will churn out
appliances as well as compressors, picture tubes and motors for
them. LG Collins President Lim is projecting $114 million in
sales this year, triple 1996's figure.
Lim makes no apologies for LG's aggressive market posturing.
"Only the big players will survive this price war," he says. But
for himself and LG, which is already a major player, merely
surviving seems already in the bag. The real trick will be
thriving.
courtesy of : asiaweek
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